@font-face{font-family:"Glacial Indifference";font-weight:400;font-style:normal;font-display:swap;src:url(fonts/gi400.woff2) format("woff2")}
@font-face{font-family:"Glacial Indifference";font-weight:700;font-style:normal;font-display:swap;src:url(fonts/gi700.woff2) format("woff2")}
/* Noir, blanc et terracotta. Une seule famille, Glacial Indifference : titres en gras, sous-titres en regular. */
:root{
  --ink:#000; --paper:#fff; --mute:#8f8f8f; --line:#242424; --soft:#0f0f0f; --tc:#c2633f; --tc-soft:rgba(194,99,63,.16);
  --f:"Glacial Indifference","Century Gothic","Avenir Next","Helvetica Neue",Arial,sans-serif;
  --gl:max(18px,env(safe-area-inset-left,0px)); --gr:max(18px,env(safe-area-inset-right,0px));
  color-scheme:dark;
}
*{box-sizing:border-box}
html,body{background:var(--ink)}
body{color:var(--paper);font:400 16px/1.6 var(--f);-webkit-font-smoothing:antialiased}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:30;background:var(--ink)}
a{color:inherit;text-decoration:none}
img,video{display:block;max-width:100%}
button{font:inherit;color:inherit}
:focus-visible{outline:2px solid var(--tc);outline-offset:3px}
.t{font-weight:700;text-transform:uppercase;letter-spacing:.08em;line-height:1.1;margin:0;text-wrap:balance}
.s{font-weight:400;color:var(--mute);letter-spacing:.02em}
.lbl{font-size:12px;letter-spacing:.18em;text-transform:uppercase}

/* Barre haute */
.bar{position:fixed;top:env(safe-area-inset-top,0px);left:0;right:0;z-index:25;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;transition:transform .35s ease;padding:16px var(--gr) 16px var(--gl);pointer-events:none}
.bar > *{pointer-events:auto}
.burger{display:flex;align-items:center;gap:12px;background:none;border:0;cursor:pointer;padding:6px 0;color:#fff;mix-blend-mode:difference}
.burger i{display:grid;gap:5px;width:24px}
.burger i b{display:block;height:1.5px;background:currentColor}
.burger i b:nth-child(2){width:70%}
.mini{font-weight:700;letter-spacing:.12em;font-size:15px;transition:opacity .3s}
.mini em{font-style:normal;color:var(--tc)}
body.home .mini{opacity:0;pointer-events:none}
.bar .ig{color:#fff;display:flex;justify-self:end}
.bar .burger{justify-self:start}
.bar .mini{justify-self:center}
@media (max-width:700px){.bar.hide{transform:translateY(calc(-100% - env(safe-area-inset-top,0px)))}}
.bar .ig svg{width:18px;height:18px}

/* Menu latéral */
.scrim{position:fixed;inset:0;z-index:35;background:rgba(0,0,0,.6);opacity:0;pointer-events:none;transition:opacity .35s}
.drawer{position:fixed;top:0;bottom:0;left:0;z-index:36;width:min(420px,88vw);background:#fff;color:#000;transform:translateX(-102%);transition:transform .45s cubic-bezier(.2,.7,.1,1);
  display:flex;flex-direction:column;padding:calc(env(safe-area-inset-top,0px) + 18px) 28px calc(env(safe-area-inset-bottom,0px) + 24px) max(28px,env(safe-area-inset-left,0px));overflow-y:auto}
body.menu-open .scrim{opacity:1;pointer-events:auto}
body.menu-open .drawer{transform:none}
.drawer .close{align-self:flex-start;background:none;border:0;cursor:pointer;padding:6px 0;margin-bottom:34px;display:flex;align-items:center;gap:10px}
.drawer .close svg{width:18px;height:18px}
.nav-l1{list-style:none;margin:0;padding:0;display:grid;gap:4px}
.nav-l1 > li > a,.nav-l1 > li > button{display:flex;justify-content:space-between;align-items:center;width:100%;background:none;border:0;cursor:pointer;text-align:left;padding:10px 0;font-weight:700;text-transform:uppercase;letter-spacing:.08em;font-size:16px;line-height:1.2}
.nav-l1 > li.split{display:grid;grid-template-columns:1fr auto;align-items:center}
.nav-l1 > li.split > a{width:auto}
.nav-l1 > li.split > button{width:auto;padding-left:24px}
.nav-l1 > li.split > ul{grid-column:1/-1}
.nav-l1 > li > button span:last-child{font-weight:400;font-size:20px;line-height:1;transition:transform .25s}
.nav-l1 > li > button[aria-expanded="true"] span:last-child{transform:rotate(45deg)}
.nav-l2{list-style:none;margin:0 0 10px;padding:0 0 0 2px;display:grid;gap:2px}
.nav-l2[hidden]{display:none}
.nav-l2 a{display:block;padding:6px 0;font-size:14px;letter-spacing:.06em;text-transform:uppercase}
.nav-l2 .sub{display:flex;gap:6px 16px;flex-wrap:wrap;padding:0 0 6px 14px}
.nav-l2 .sub a{font-size:14px;color:#666;text-transform:none;letter-spacing:.02em;padding:2px 0}
.drawer a:hover,.drawer a[aria-current="page"]{text-decoration:underline;text-decoration-color:var(--tc);text-underline-offset:4px;text-decoration-thickness:1.5px}
.drawer .foot{margin-top:auto;padding-top:40px;display:flex;gap:18px;flex-wrap:wrap;color:#555}

/* Vues */
.view:not(.on){display:none}
@media (prefers-reduced-motion:no-preference){.view.on{animation:fade .45s ease both}@keyframes fade{from{opacity:0}to{opacity:1}}}
.page{padding:96px var(--gr) 72px var(--gl);max-width:1360px;margin:0 auto}
.crumb{display:flex;flex-wrap:wrap;gap:8px;color:var(--mute);margin:0 0 18px}
.crumb a:hover{color:#fff}
.h1{font-size:clamp(26px,4.2vw,46px);margin:0 0 10px}
.lead{margin:0 0 36px;max-width:54ch}

/* Accueil : fond noir, logo texte */
.hero{min-height:100vh;min-height:100svh;display:grid;place-items:center;text-align:center;padding:96px var(--gr) 96px var(--gl);margin-top:calc(-1 * env(safe-area-inset-top,0px))}
.logo-off{width:clamp(170px,24vw,320px);height:auto;margin:0 auto}
.hero .by{display:block;margin-top:10px;font-size:12px;letter-spacing:.24em;text-transform:uppercase;color:var(--tc)}
.hero .base{margin:30px auto 44px;white-space:nowrap;font-size:clamp(16px,1.8vw,20px);line-height:1.5;color:#d9d9d9;letter-spacing:.04em}
.cta{display:inline-flex;align-items:center;gap:10px;padding:15px 28px;border:1px solid #fff;transition:background .25s,color .25s}
.cta:hover{background:#fff;color:#000}
button.cta{background:none;color:#fff;font:inherit;cursor:pointer}
.about-cta{margin-top:12px}
@media (prefers-reduced-motion:no-preference){.logo-off{animation:rise 1.1s cubic-bezier(.2,.7,.1,1) both}.hero .base,.hero .cta{animation:rise 1.1s .25s cubic-bezier(.2,.7,.1,1) both}@keyframes rise{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}}

/* Tuiles */
.tiles{display:grid;grid-template-columns:repeat(var(--n,3),minmax(0,1fr));gap:6px}
.tile{position:relative;aspect-ratio:3/4;overflow:hidden;background:var(--soft);display:grid;place-items:center}
.tile img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .9s ease}
.tile::after{content:"";position:absolute;inset:0;background:rgba(0,0,0,.35);transition:background .4s}
.tile b{position:relative;z-index:1;font-size:clamp(15px,1.5vw,19px);padding:0 4px 10px;border-bottom:1px solid #fff;text-align:center}
.tile:hover img{transform:scale(1.04)}
.tile:hover::after{background:rgba(0,0,0,.15)}
@media (max-width:700px){.tiles{grid-template-columns:1fr}.tile{aspect-ratio:16/11}}

/* Galerie */
.masonry{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:6px}
@media (max-width:700px){.masonry{grid-template-columns:repeat(2,minmax(0,1fr))}}
.masonry button{all:unset;position:relative;display:block;cursor:zoom-in;width:100%;aspect-ratio:2/3;overflow:hidden}
.masonry img{width:100%;height:100%;object-fit:cover;display:block;background:var(--soft)}
.masonry img.h{position:absolute;inset:0;height:100%;object-fit:cover;opacity:0;transition:opacity .45s ease}
@media (hover:hover){.masonry button:hover img.h,.masonry button:focus-visible img.h{opacity:1}}
.masonry button:focus-visible{outline:2px solid var(--tc);outline-offset:2px}
.play{position:absolute;left:14px;bottom:14px;width:38px;height:38px;border:1px solid rgba(255,255,255,.9);border-radius:50%;display:grid;place-items:center;background:rgba(0,0,0,.25)}
.play::before{content:"";border-left:10px solid #fff;border-top:6px solid transparent;border-bottom:6px solid transparent;margin-left:3px}

/* Stratégie */
.intro{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:40px;align-items:center;padding-bottom:56px;border-bottom:1px solid var(--line)}
.intro .h1{font-size:clamp(28px,4.6vw,54px)}
.intro p{max-width:46ch;margin:16px 0 0}
.pillars{list-style:none;margin:28px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.pillars li{border:1px solid var(--line);padding:9px 13px;font-size:13px;letter-spacing:.12em;text-transform:uppercase}
.pillars li b{color:var(--tc);font-weight:700;margin-right:6px}
.block{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:28px 64px;align-items:center;padding:60px 0;border-bottom:1px solid var(--line)}
.block:nth-of-type(even) .viz{order:-1}
.block .n{color:var(--tc);font-weight:700;letter-spacing:.2em;font-size:13px}
.block h2{font-size:clamp(20px,2.6vw,30px);margin:10px 0 8px}
.block .s{margin:0 0 18px;font-size:17px}
.about-list{list-style:none;margin:0 0 16px;padding:0;display:grid;gap:10px}
.about-list li{display:flex;gap:12px;align-items:baseline;line-height:1.6}
.about-list li::before{content:"";flex:none;width:6px;height:6px;border-radius:50%;background:var(--tc);transform:translateY(-2px)}
.block ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.block li{display:flex;gap:12px;align-items:baseline}
.block li::before{content:"";flex:none;width:6px;height:6px;border-radius:50%;background:var(--tc);transform:translateY(-2px)}
.viz{background:none;border:0;padding:0;min-width:0}
.viz svg{width:100%;height:auto;display:block;transform-origin:50% 50%}
@media (prefers-reduced-motion:no-preference){
  .viz.anim svg{transition:opacity .8s ease,transform 1s cubic-bezier(.2,.7,.2,1)}
  .viz.anim svg > :not(defs){transition:opacity .6s ease}
  .viz.anim:not(.in) svg{opacity:0;transform:translateY(28px) scale(.95)}
  .viz.anim:not(.in) svg > :not(defs){opacity:0}
  .viz.in svg{transition:opacity .8s ease,transform .45s cubic-bezier(.2,.7,.2,1)}
}
.viz .cap{display:flex;justify-content:space-between;gap:10px;margin-top:12px;color:var(--mute)}
.cycle{padding:60px 0 0;text-align:center}
.cycle h2{font-size:clamp(20px,2.6vw,30px);margin:0 0 8px}
.cycle .viz{max-width:760px;margin:28px auto 0!important}
@media (max-width:820px){.intro,.block{grid-template-columns:1fr}.block:nth-of-type(even) .viz{order:0}}

/* Ils m'ont fait confiance */
.logos{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line)}
.logo-card{position:relative;aspect-ratio:4/3;background:var(--ink);display:grid;place-items:center;text-align:center;overflow:hidden;padding:18px}
.logo-card img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transform:scale(1.05);transition:opacity .45s,transform .9s}
.logo-card::after{content:"";position:absolute;inset:0;background:rgba(0,0,0,.55);opacity:0;transition:opacity .45s}
.logo-card .w{position:relative;z-index:1;display:grid;gap:8px}
.logo-card .t{font-size:clamp(15px,1.7vw,21px)}
.logo-card .s{font-size:14px;transition:color .3s}
.logo-card:hover img{opacity:1;transform:none}
.logo-card:hover::after{opacity:1}
.logo-card:hover .s{color:#fff}
@media (hover:none){.logo-card img{opacity:1;transform:none}.logo-card::after{opacity:1;background:rgba(0,0,0,.42)}.logo-card .s{color:#fff}}
@media (max-width:760px){.logos{grid-template-columns:repeat(4,minmax(0,1fr))}.logo-card{grid-column:span 2}.logo-card:last-child:nth-child(odd){grid-column:2/span 2}.logos{background:none;border:0;gap:1px}}
@media (max-width:420px){.logos{grid-template-columns:1fr}.logo-card,.logo-card:last-child:nth-child(odd){grid-column:auto;aspect-ratio:16/9}}

/* UGC */
.tabs{display:flex;gap:0;flex-wrap:wrap;margin:0 0 28px;border-bottom:1px solid var(--line)}
.tab{background:none;border:0;border-bottom:2px solid transparent;margin-bottom:-1px;color:var(--mute);padding:12px 18px 12px 0;margin-right:18px;cursor:pointer;font-weight:700;letter-spacing:.12em;text-transform:uppercase;font-size:14px}
.tab[aria-selected="true"]{color:#fff;border-color:var(--tc)}
.reels{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:8px}
.reel{all:unset;position:relative;aspect-ratio:9/16;overflow:hidden;background:var(--soft);cursor:pointer;display:block}
.reel img,.reel video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.reel video{opacity:0;transition:opacity .3s}
.reel.playing video{opacity:1}
.reel:focus-visible{outline:2px solid var(--tc);outline-offset:2px}
@media (max-width:900px){.reels{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media (max-width:560px){.reels{grid-template-columns:repeat(2,minmax(0,1fr))}}

.empty{min-height:42vh;display:grid;place-items:center;text-align:center;border:1px dashed #333;padding:24px}
.empty a{border-bottom:1px solid var(--tc);padding-bottom:4px;display:inline-block;margin-top:14px}

/* À propos / contact */
.about{display:grid;grid-template-columns:minmax(0,380px) minmax(0,460px);gap:clamp(28px,6vw,90px);align-items:center;justify-content:center;min-height:calc(100vh - 170px)}
.about img{aspect-ratio:4/5;object-fit:cover;width:100%}
.about p{margin:0 0 16px;max-width:52ch}
.about b{font-weight:700;color:#fff}
@media (max-width:720px){.about{grid-template-columns:1fr}}
.contact{min-height:calc(100vh - 170px);display:grid;align-content:center;justify-items:center;text-align:center;gap:18px;padding:20px 0 40px}
.contact .cintro{margin:0;max-width:46ch;line-height:1.6}
.cform{width:100%;max-width:560px;display:grid;gap:18px;text-align:left;margin-top:10px}
.cform label{display:grid;gap:8px}
.cform input:not([type=checkbox]),.cform textarea{background:transparent;border:0;border-bottom:1px solid #3a3a3a;color:#fff;font:inherit;font-size:17px;padding:8px 0;border-radius:0;resize:vertical}
.cform input:focus,.cform textarea:focus{outline:none;border-bottom-color:var(--tc)}
.cform textarea::placeholder{color:#5c5c5c}
.nav-l1 > li > a.nav-cta{color:var(--tc)}
.nav-l1 > li > a.nav-cta:hover{color:#fff}
.cform .bad{border-bottom-color:var(--tc)!important}
.cform fieldset{border:0;padding:0;margin:0}
.cform legend{margin-bottom:10px;padding:0}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chips label{display:block;cursor:pointer}
.chips input{position:absolute;opacity:0;pointer-events:none}
.chips span{display:inline-block;border:1px solid #3a3a3a;padding:9px 14px;font-size:14px;color:var(--mute);transition:all .2s}
.chips input:checked+span{border-color:var(--tc);color:#fff;background:var(--tc-soft)}
.chips input:focus-visible+span{outline:2px solid var(--tc);outline-offset:2px}
.cform .send{justify-self:start;background:var(--tc);color:#fff;border:0;padding:14px 26px;cursor:pointer;margin-top:4px}
.cform .send:hover{background:#fff;color:#000}
.cform .note{margin:-6px 0 0;font-size:13px}
.direct{display:grid;justify-items:center;gap:12px;margin-top:22px;padding-top:26px;border-top:1px solid var(--line);width:100%;max-width:560px}
.contact .row{display:flex;align-items:center;gap:12px;font-size:clamp(16px,2vw,20px);flex-wrap:wrap;justify-content:center}
.contact .mail{border-bottom:1px solid var(--tc);padding-bottom:2px}
.contact .direct button{background:none;border:1px solid var(--line);color:var(--mute);padding:8px 10px;cursor:pointer}
.contact .direct button:hover{color:#fff;border-color:#fff}
.contact .igl{margin-top:4px;border-bottom:1px solid var(--tc);padding-bottom:6px}

/* Visionneuse */
.lb{position:fixed;inset:0;z-index:40;background:rgba(0,0,0,.96);display:grid;place-items:center;padding:max(52px,env(safe-area-inset-top,0px)) max(56px,env(safe-area-inset-right,0px)) max(52px,env(safe-area-inset-bottom,0px)) max(56px,env(safe-area-inset-left,0px))}
.lb[hidden]{display:none}
.lb .stage{width:100%;height:100%;display:grid;place-items:center;min-height:0}
.lb img,.lb video{max-width:100%;max-height:100%;object-fit:contain}
.lb .ctl{position:absolute;background:none;border:0;color:#fff;cursor:pointer;padding:14px}
.lb .x{top:max(8px,env(safe-area-inset-top,0px));right:max(8px,env(safe-area-inset-right,0px))}
.lb .p{left:max(4px,env(safe-area-inset-left,0px));top:50%;transform:translateY(-50%);font-size:22px}
.lb .n{right:max(4px,env(safe-area-inset-right,0px));top:50%;transform:translateY(-50%);font-size:22px}
.lb .c{position:absolute;bottom:max(14px,env(safe-area-inset-bottom,0px));left:50%;transform:translateX(-50%);color:var(--mute)}
@media (max-width:600px){.lb{padding-inline:10px}.lb .p,.lb .n{top:auto;bottom:max(2px,env(safe-area-inset-bottom,0px));transform:none}}

/* Marketing */
.svcs{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);margin-top:56px}
.svc{background:var(--ink);padding:34px 30px}
.svc .n,.projet .n{color:var(--tc);font-weight:700;letter-spacing:.2em;font-size:13px}
.svc h2{font-size:clamp(18px,2vw,24px);margin:10px 0 6px}
.svc .s{margin:0 0 16px}
.svc ul{list-style:none;margin:0;padding:0;display:grid;gap:9px}
.svc li{display:flex;gap:12px;align-items:baseline}
.svc li::before{content:"";flex:none;width:6px;height:6px;border-radius:50%;background:var(--tc);transform:translateY(-2px)}
.projet{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:32px 56px;align-items:center;padding:64px 0 0}
.projet h2{font-size:clamp(20px,2.6vw,30px);margin:10px 0 8px}
.projet .s{margin:0 0 24px;max-width:44ch}
.projet-imgs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:6px}
.projet-imgs img{aspect-ratio:1;object-fit:cover;width:100%}
@media (max-width:820px){.svcs,.projet{grid-template-columns:1fr}}
@media (max-width:700px){.hero .base{white-space:normal;max-width:30ch}}
.masonry video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .3s}
.masonry button.playing video{opacity:1}
.mk-intro{grid-template-columns:1fr}
.mk-intro .h1{max-width:18ch}
.mk-intro p{max-width:60ch}
@media (min-width:701px) and (max-width:1100px){.tiles[style*="--n:4"]{grid-template-columns:repeat(2,minmax(0,1fr))}}

.sr{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}